We have a wonderful grocery store - Wegman's - in our area. Wegman's is a great sponsor of many important initiatives locally and we are glad to have them. One of the areas that they support is the local farmers and local produce. They are an integral part of the New York Wine and Culinary Center located in Canandaigua. OK, so far so good. But I need to call Danny out on his minimal support of the Finger Lakes wineries in the Menu magazine that Wegman's puts out a few times a year. I conducted a little informal research by looking back into the 2009 Menu magazines and this is what I found:
Winter 09 - out of 16 wine and food pairings printed, Wegman's paired 0 (that is the big ZERO) New York State wines with their recipes. Boo.
Summer 09 - out of 18 recipes and wine pairings, Dr. Frank's Salmon Run Riesling is the only Finger Lakes wine suggested. (come on, Salmon Run is Dr. Frank's low-end wine, not his really good stuff, but we'll take whatever we can get).
Fall 09 - of 14 wine and food pairings, only Fox Run's Chardonnay was suggested to represent NY wines. Boo again (NOT to Fox Run, but to Wegman's for such minimal support).
Holiday 09 - again - only Dr. Frank's Salmon Run Riesling suggested out of the 22 wines mentioned.
Finally, Winter 10 - a little better - 2 wines were mentioned: Dr. Frank's Chardonnay and Heron Hill Pinot Noir
Overall, I would say a pretty poor showing for someone as powerful and influential in the Rochester Area as Wegman's. Many of the wines they pair with their recipes are from California. My suggestion is that if Wegman's wants to promote their California wine connections (as I'm sure they are doing), then they should at least suggest 2 wines with each pairing - one from the Finger Lakes and the other from California or elsewhere.
Come on Danny Wegman, Step up and promote the wineries in your backyard!
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2 comments:
I think post answers your questions about wine in grocery stores in an earlier post, and explains why so many wineries know its a bad idea.
Dan Wegman has no interest in promoting NYS wines. His only goals are increased sales at the expense of small businesses and jobs, maintaining undeserved tax breaks that take advantage of NYS taxpayers while padding his bottom line and funneling lobbying money to Washington to repeal the Death Tax so that he doesn't have to pay his fair share in taxes like the rest of us.
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