Dignity Matters

We worked this past Columbus Day weekend at Standing Stone Vineyards. Columbus Day weekend is traditionally one of the busiest for the Finger Lakes Wineries as people want to take in the gorgeous Fall Foliage. We knew there would be bus loads of wine tasters and were happy to help out.

Jim was in his element explaining the wines in detail to small groups of 4-6 people. His strategy: to make the experience as personal as possible; chatting about what brought the tasters to the winery and which types of wine they prefer, then educating them on what they were tasting.

Then there was Joyce, in the "bus load" room in the back, pouring wine for 20 people at a time whose main focus was drinking, not learning.

There were several lessons learned through this experience, but possibly the most important was that dignity matters. This point was brought home last weekend when we read in our local newspaper that the owner of a Seneca Lake winery was assaulted by patrons visiting his winery because he refused to serve people who obviously had had too much already. I know, I know they just wanted to have fun and the owner was bringing them down. But let's take a look at the whole picture. First, you have the bus load of people whose stop at this winery at the top of Seneca Lake could have easily been the last stop of a LOOOONG day of wine tasting. The tourism these bus groups represent are what supports our Finger Lakes Wine industry. However, winery owners want to showcase their products, not deal with the irrational, inebriated public.

My advice to those who go on wine tastings just to catch a buzz is: stop watching the reality shows where obnoxious behavior is glorified and take a long hard look at yourself. You are losing a real learning opportunity and you are portraying yourself in a very poor light. Don't you want others to come to this region because it is a beautiful, classy up-and-coming major wine producing area? Or do you want the area to have the reputation of having to deal with obnoxious, belligerent drunks?

My father told me to always put my best foot forward, that people DO judge a book by its cover and to treat others the way you want to be treated. Yes, dignity matters. And yes, our Finger Lakes Wineries should shine with all the possibilities that await them. Hurray for the owner for not serving them.